Determinants of Consumers’ Preference for E-shopping in Saudi Arabia
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Date
2019
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Publisher
Saudi Digital Library
Abstract
The research study is focusing on the one of the most important and major points that related to the particular determinates that are becoming the preferences of the consumer for e shopping. There are the numerous particular variables that are targeted in this research study. It highlights the particular points that is one of the most important and major preferences of the customer of the Saudi Arabia for E- Sopping. The process of online shopping is relatively easier and enhances customer to business relations, trading models, the interaction of customers with the sellers directly, order and cancellation of the services, adjustment of quantity demanded, and home delivery services for the customers. The E-Commerce search engines, as well as online stores, are provided with the system to improve services, satisfy customers, and to stimulate the site traffic and sales volume. The research study is conducted by using the quantitative research method. Each individual consumer of the product is a unit of analysis who experiences the services and purchasing process of products from online stores. The questionnaire survey has been conducted with the buyer's intended aspect to examine the point of view of the purchaser. The users of online shopping system filled the questionnaire according to their own preferences about the services. The structure of the questionnaire used in the study includes questions about the vision and preferences of users. SPSS software has been used to analyses as well as interpret the data after collecting the data and conducting this survey. The correlation of e-shopping with each and every dependent variable is positive and significant which means that all independent variables significantly and positively correlate with e-shopping and the correlation is significant at 1%. There is positive significant relationship among dependent and independent variables.