The Role of Public Relations in Raising Employees' Sense of Belonging in Saudi Private Organisations

Abstract

Studies illustrate that internal Public Relations (PR) activities improve employees’ satisfaction, sense of belonging (SB), and engagement, all of which contribute to an organisations' success. However, according to research, there is a lack of research regarding the topic of employees' SB from a PR perspective and the state of internal PR practice in the Middle East. This study aims to investigate PR efforts and their influence on employees' SB in Saudi private companies. A quantitative method (survey) was administered to employees of different organisations in the Western Region of Saudi Arabia. The study' findings discovered a positive correlation between PR initiatives and employees' SB. Additionally, it emphasises that PR practitioners in the private sector must enhance their practices to incorporate activities that demonstrate respect, acknowledgement, and involvement in decision-making beyond the press agentry function.