Scoping market need for alternative genomic education tools

Abstract

Background: Rapid advances in genomic medicine have outpaced clinician training, limiting the integration of genomics into routine care. The Genomics Training Academy (GTAC) is an organisation exploring the potential market for a digital platform to deliver up-to-date genomics education to clinicians and healthcare organisations. Methods: A pilot, cross-sectional survey assessed demographics of respondents, possible product demand, content preferences and willingness to pay among clinicians and allied professionals in the UK, Gulf region and the USA. The questionnaire was distributed via institutional newsletter and professional WhatsApp groups. Responses were analysed using descriptive statistics and thematic analysis of free-text comments. Results: Respondents were multidisciplinary with a majority identifying as clinicians. 75% reported genomics as beneficial or essential to their role. Over 90% indicated personal willingness to pay for high-quality genomics training, and 73.9% believed their organisations would adopt the platform both of which were shown to be statistically significant findings. Case-based learning (37.5%) and interactive assessments (25%) were the most preferred formats. Key barriers to engagement included limited time, lack of institutional support and concerns about accreditation for continuing professional development. Responses also highlighted the importance of regularly updated modules. Conclusions: Pilot data indicates a clear perceived need and market interest for a genomics education app, with promising uptake potential in the individual markets and possible uptake in business markets. However, findings are limited by small, self-selected sampling and timing related response bias. In addition, there were multiple data sets which did not demonstrate statistical significance. A larger, more representative survey and focused stakeholder engagement are recommended to ensure the relevance of GTAC’s content, pricing strategies