Entrepreneurship in Tourism and Hospitality

Abstract

This textbook takes students through the entrepreneurial journey within the context of tourism and hospitality, from recognizing opportunities and creating innovative business models to navigating funding, regulations, and quality management. Each chapter is enriched with case studies showcasing successful ventures in Saudi Arabia, providing tangible examples of how entrepreneurs have overcome challenges and harnessed opportunities. In addition to the core principles of entrepreneurship, the book emphasizes the cultural, social, and regulatory dynamics unique to the Saudi context, ensuring that students gain a comprehensive understanding of the industry’s specific needs. Tourism and hospitality, especially in the Kingdom, intersect with critical global themes such as sustainability, technology integration, and cultural preservation.The chapters in this textbook address these issues head-on, exploring the ethical, environmental, and cultural considerations that entrepreneurs must navigate. Students will learn how to balance innovation with tradition, ensuring their ventures align with both local values and global trends. Moreover, the textbook highlights how tourism and hospitality can contribute to the Kingdom’s broader goals, including economic diversification, job creation, and elevating the quality of life for its citizens—central pillars of Vision 2030.