Identification and analysis of factors affecting consumer engagement in electronic word-of-mouth (eWOM) in social networking sites and their purchasing behaviour – An analysis of Saudi Arabian women in purchasing fashion goods

Abraham AlthonayanASEEL WAHEEB KHALIL2022-05-262022-05-2631565https://drepo.sdl.edu.sa/handle/20.500.14154/32056Identification and analysis of factors affecting consumer engagement in electronic word-of-mouth (eWOM) in social networking sites and their purchasing behaviour – An analysis of Saudi Arabian women in purchasing fashion goodsThesis