Ladkin, AdeleAlqahtani, Maram2024-11-272024BU Harvardhttps://hdl.handle.net/20.500.14154/73843The prime focus of this research work is to evaluate the potential of sustainable tourism initiatives as a part of their Vision 2030 plan in Alula, Saudi Arabia. AlUla region, which is home to the ancient Nabatean city of Hegra, is being planned to be developed as a cultural and historical tourism destination within the Kingdom. This project's prime focus also lies in the preservation of this region’s archaeological and natural heritage sites promoting their local traditions and cultural heritages.80entourismtourism in Saudi Arabiasustainable tourismsustainable tourism in Saudi ArabiaThesis