Is Less Always More? The Effects of Social Media Influencers’ Online Popularity and Source Credibility on the Attitudes of Saudi Arabian Consumers

Dr. Maggie MillerLOLOAH KHALID ALHOZAMI2022-05-292022-05-2939762https://drepo.sdl.edu.sa/handle/20.500.14154/47652Is Less Always More? The Effects of Social Media Influencers’ Online Popularity and Source Credibility on the Attitudes of Saudi Arabian ConsumersThesis