Evaluating the Marketing Communication Strategy of Volkswagen in Post-Crisis Period: Application of Image Repair Theory

Dr. Alex GillettALMOATAZBILLAH SAYEDHASSAN MOHAMMAD HASSAN2022-05-302022-05-3031219https://drepo.sdl.edu.sa/handle/20.500.14154/51788Evaluating the Marketing Communication Strategy of Volkswagen in Post-Crisis Period: Application of Image Repair TheoryThesis