Dr. Humphrey StephenRAYAN FOUZI M MOSLY2022-05-192022-05-1926276https://drepo.sdl.edu.sa/handle/20.500.14154/13952Title: Critical Cultural Factors That Influence Automotive Brand Consumption in Saudi Arabia: An Investigation Of Four Luxury Brands: MercedesBenz, Audi, BMW And LexusThesis