CO-CREATING VALUE IN VIDEO GAMES: THE IMPACT OF GENDER IDENTITY AND MOTIVATIONS ON VIDEO GAME ENGAGEMENT AND PURCHASE INTENTIONS

Dr. Lou E. PeltonABDULLAH MOHAMMED N ALHIDARI2022-06-022022-06-0226667https://drepo.sdl.edu.sa/handle/20.500.14154/61151CO-CREATING VALUE IN VIDEO GAMES: THE IMPACT OF GENDER IDENTITY AND MOTIVATIONS ON VIDEO GAME ENGAGEMENT AND PURCHASE INTENTIONSThesis