Thompson, AlexAlwashigri, Alwaleed2024-01-142024-01-142024-01-02(Alwashigri, 2024)https://hdl.handle.net/20.500.14154/71178Company Name: Fly me to the Moon (Alwashigri Ltd) Objective: The objective of this document is to conduct an exhaustive evaluation of the performance and standing of Fly Me to the Moon within the jetpack industry over the preceding three years. The findings of this assessment will serve as a compass for steering the business’s overarching strategic trajectory, with the ambition of surpassing its forthcoming objectives, which encompass achieving a more significant total market share within the next three years. Simultaneously, the company aims to reach specific financial milestones, including sales revenue of $3 million and net income of $1,200,000. Mission: Our company always aims to be a part of each consumer’s life by promoting environmental sustainability, safety, good quality, and offering valuable prices. Therefore, our target audience comprises individuals who prioritize environmentally friendly products, as well as safety and comfort. To thrive and fulfil this mission, we emphasize research and development, along with extensive market research. The company’s history from the past 3 year: As the jetpack market was new, Alwashigri Ltd successfully achieved a profit of 5.89% over the last three years without the need for loans. Moreover, we did not fully utilize our available capital, instilling trust in both existing and potential investors. This prudent approach demonstrates our commitment to responsible financial management and strategic decision-making. Alwashigri Ltd is led by an expert entrepreneur who has initiated several businesses in different fields. The company’s product: This creation has arisen from customers’ desire for convenient transportation that is safe, reasonably priced, and environmentally friendly. Summary of the external market analysis: In the jetpack market, we have integrated the PESTLE analysis to understand the external factors influencing our internal strategy. We have observed that technological, economic, environmental, and sociocultural factors closely impact our market, whereas political and legal factors have a lesser impact on our business. Despite their limited impact, it is crucial to proactively address any potential challenges arising from political and legal factors to ensure effective problem-solving and business resilience. Conclusion: Our business plan outlines our fundamental business objectives, demonstrating a responsive approach to market dynamics and a keen awareness gained from observing competitors. Over the past two years, we have strategically repositioned ourselves. Our unwavering commitment to safety, sustainability, and customer satisfaction serves as the cornerstone of our long-term strategy for success and expansion within the jetpack industry. We prioritize these principles to ensure sustained growth. The core elements of our strategy include a strong emphasis on innovation, in-depth market research, and the cultivation of strategic partnerships. Our agility in adapting to the ever-changing market landscape positions us as a formidable competitor in the industry. Remaining steadfast in our dedication to delivering state-of-the-art jetpack technology, we concurrently uphold environmental preservation and cater to the diverse needs of our target segments. This holistic approach underscores our commitment to excellence and customer-centricity in the jetpack industry.52enWriting Business planThe Executive SummaryObjectiveMissionThe impact of PESTLE analysis on a businessMarket analysisConclusionThesis