“Islamic Religious Beliefs and Brand Personality towards New Product Adoption in the Islamic Market, and Scale Development and Validation”

Professor Chanaka JayawardhenaALI HOMAID H ALHAJLA2022-05-292022-05-2939347https://drepo.sdl.edu.sa/handle/20.500.14154/46890“Islamic Religious Beliefs and Brand Personality towards New Product Adoption in the Islamic Market, and Scale Development and Validation”Thesis