Brand equity in cause-related marketing: How does it influence consumer decision-making? An experiment in cause-related marketing

Dr Marilyn GirouxASRAR SAEED ALZHRANY2022-05-192022-05-1941149https://drepo.sdl.edu.sa/handle/20.500.14154/16171Brand equity in cause-related marketing: How does it influence consumer decision-making? An experiment in cause-related marketingThesis