An examination of the influence of religious beliefs and brand love on brand loyalty, word-of-mouth and purchase intention in the Islamic market: A study of consumers’ perceptions in the context of the retailing sector in Saudi Arabia

Prof. TC MelewarWALEED YAHYA YOUSEF2022-05-282022-05-2836452https://drepo.sdl.edu.sa/handle/20.500.14154/37718An examination of the influence of religious beliefs and brand love on brand loyalty, word-of-mouth and purchase intention in the Islamic market: A study of consumers’ perceptions in the context of the retailing sector in Saudi ArabiaThesis