Effect of Customer Relationship Management (CRM) on customer retention in Arab National Bank, Saudi Arabia

NEIL BOTTONLULWA ABDULRAZZAQ S ALSABAH2022-05-292022-05-2925401https://drepo.sdl.edu.sa/handle/20.500.14154/45456Effect of Customer Relationship Management (CRM) on customer retention in Arab National Bank, Saudi ArabiaThesis