Associated. Professor. Dr. Noryati AhmadIBRAHIM TAWFEEQ ALSEDRAH2022-05-192022-05-1929747https://drepo.sdl.edu.sa/handle/20.500.14154/15804INFLUENCE OF HEURISTICS AND FRAMING FACTORS ON SPECULATING AND INVESTMENT BEHAVIOR: EVIDENCE FROM INDIVIDUAL TRADERS IN THE SAUDI STOCK MARKETThesis