Carla FigueiraNJOUD WALEED ABDULLAH ALJUMAIAH2022-05-262022-05-26https://drepo.sdl.edu.sa/handle/20.500.14154/31438The role of media (social media) - the Twitter community has been studied in particular - in promoting Saudi Arabia as a tourist destination, which has proven its significant role in influencing and improving the general image of the Kingdom of Saudi Arabia and improving it as a tourist option locally and externally.en