Dr/ Danial HemmingsASSAF HUMOOD AYED ALQURASHI2022-06-042022-01-052022-06-04109521https://drepo.sdl.edu.sa/handle/20.500.14154/66350Introduction Behavioural finance knowledge is critical in informing business decisions. For instance, it is largely anticipated that analysing information is essential in aiding investment choices. Therefore, the current study considers key academic debates on capital markets’ informational efficiency; evidence of stock market overvaluation, pressures on listed companies’ managers because of market forecasts, and examples of equity overvaluation on financial and operating strategies.12enThesis