The Prevalence and Efficacy of Mobile Marketing as Compared to Traditional Marketing Channels in Saudi Arabia

Sarah WilliamsMAMDOUH SALAMAH MUSLIH ALJOHANI2022-05-262022-05-2629145https://drepo.sdl.edu.sa/handle/20.500.14154/30551The Prevalence and Efficacy of Mobile Marketing as Compared to Traditional Marketing Channels in Saudi ArabiaThesis