Understanding the Kingdom of Saudi Arabia as a potential market for western branded products –feasibility study of launching house of Fraser retail store in Jeddah, KSA

FAWWAZ MOSADAF IZZALDEEN ZAQANFAWWAZ MOSADAF IZZALDEEN ZAQAN2022-05-292022-05-297764https://drepo.sdl.edu.sa/handle/20.500.14154/43682Understanding the Kingdom of Saudi Arabia as a potential market for western branded products –feasibility study of launching house of Fraser retail store in Jeddah, KSAThesis