AN INVESTIGATION OF THE EFFECTS OF MOOD, TYPE AND LEVEL OF INVOLVEMENT CHARACTERIZING CONSUMER PRODUCTS AND MESSAGE FRAMING ON ADVERTISING EFFECTIVENESS.

FAHAD ABRAHIM JARBOA2022-06-022022-06-021917https://drepo.sdl.edu.sa/handle/20.500.14154/63475en-USAN INVESTIGATION OF THE EFFECTS OF MOOD, TYPE AND LEVEL OF INVOLVEMENT CHARACTERIZING CONSUMER PRODUCTS AND MESSAGE FRAMING ON ADVERTISING EFFECTIVENESS.Thesis