Achterbergh, LeonAlshehri, Alya2024-08-252024-08-252024-05-17https://hdl.handle.net/20.500.14154/72930Riyadh, the capital of Saudi Arabia, is experiencing a surge in tourism, driven by progressive government initiatives and substantial investments in the tourism sector. Riyadh HopNExplore aims to capitalize on this burgeoning market by introducing an innovative open-deck tour bus service that offers a convenient and immersive way for tourists to explore the city's key attractions. The absence of a dedicated hop-on-hop-off bus service and limited public transportation options in Riyadh presents a lucrative opportunity for Riyadh HopNExplore to become a leading player in the tourism transportation sector.40enBusiness PlanRiyadh TourismTransportationTour BusPostgraduate Projects