Title: Relationship between Integrated marketing communication (IMC) and customer loyalty: A Study on elite department stores in Saudi Arabia.

Mr sukbinder barnMOHAMMED ABDULAZIZ MOHAMMED ALSHUWAYRIKH2022-05-262022-05-2629508https://drepo.sdl.edu.sa/handle/20.500.14154/32024Title: Relationship between Integrated marketing communication (IMC) and customer loyalty: A Study on elite department stores in Saudi Arabia.Thesis