Elharidy, AliAlanazi, Yousef2023-11-282023-11-282023-11-14https://hdl.handle.net/20.500.14154/69900This report delves into Barclays Bank PLC as a potential investment opportunity by examining its financial performance, valuation through various models and key competitors, and providing recommendations for prospective investors. A comprehensive valuation analysis using the dividend discount model (DDM) and the discounted cash flow (DCF) model was carried out. The valuation outcomes are insightful, with the DDM model suggesting an undervaluation at £89.44 and the DCF model hinting at slight overvaluation at £157.29. While the prevailing stock price stands at £149.40, it was observed that the stock is moderately sensitive to valuation variations. In light of this, the competitive landscape analysis reveals that Barclays operates in an industry dominated by major players, such as JPMorgan Chase and HSBC. However, Barclays has shown resilience and adaptability to industry trends, particularly evident in its increasing digital presence and strategic partnerships. Consequently, Barclays is a forward-thinking institution that is prepared to adapt, innovate and meet the changing needs of its customers while upholding its tradition of excellence and responsibility in the banking industry and keeping a watchful eye on market dynamics and the bank’s performance. Given its established position, potential for growth and solid financial foundation, Barclays Bank PLC appears to offer a promising investment opportunity for those seeking long-term value appreciation.23enBarclays Bank PLCThesis