Mäkinen, TiiaAltuaijri, Abdullah Wail A2026-03-172025https://hdl.handle.net/20.500.14154/78454This study examines methods to increase GCC visitors' offline and online sales of souvenirs in Saudi Arabia, with an emphasis on demographics, cultural influences, and consumer preferences. Surveys from 150 from Saudi Arabia and GCC tourists are included in the study. The results show that people want individualized and culturally meaningful gifts, and that factors including product quality, cost, and cultural significance affect consumers' decisions to buy. the study found that Travelers and tourists to and within Saudi Arabia who speak Arabic are more likely to purchase online, and middle-aged travelers (ages 25 to 44) spend the most. In line with Vision 2030, the study suggests methods to enhance delivery, cultural representation, and customization in order to satisfy Saudi and GCC visitors' expectations.59en-USSaudi arabiatourisme-commercesouvenirsgiftsgccThesis