STRATEGIC AND OPERATIONAL CAPABILITIES AND MARKETING STRATEGIES AND THEIR IMPACT ON A COMPANY’S PERFORMANCE (A CASE STUDY OF ZAIN TELECOMMUNICATION LIMITED)

Dr. Oktay OzdenliFAISAL RASHAD J ALAQEILY2022-05-262022-05-2623712https://drepo.sdl.edu.sa/handle/20.500.14154/29805STRATEGIC AND OPERATIONAL CAPABILITIES AND MARKETING STRATEGIES AND THEIR IMPACT ON A COMPANY’S PERFORMANCE (A CASE STUDY OF ZAIN TELECOMMUNICATION LIMITED)Thesis