Ellie, IsmagilovaQayman Fahad,Sharma Khushi,Sabbath Thelma and Singh Jaskaran2025-03-052024https://hdl.handle.net/20.500.14154/74975The project focuses on the financial challenges faced by Cancer Research Wales (CRW), a charitable organization that relies on external funding sources like donations, grants, and fundraising events. These funding dependencies make CRW vulnerable to economic fluctuations and competition from other causes. The project explores the effectiveness of GoFundMe campaigns in addressing these challenges and enhancing CRW's fundraising efforts.The project highlights how Cancer Research Wales can overcome financial challenges by leveraging GoFundMe campaigns. It emphasizes increasing social media visibility, using targeted advertising to reach specific demographics, and creating compelling storytelling to connect emotionally with donors. Partnering with aligned influencers and involving the community in fundraising efforts are also key strategies. These approaches aim to boost engagement, raise awareness about CRW’s mission, and secure consistent funding.58enGoFundMeCampagin for Cancer Resesearch WalesCanser ResearchThesis