An investigation into how women in Saudi Arabia use consumption of fashion to construct their self-image and social identity: A comparison with British women and possible implications on marketing management

Waad Al-Harbi2022-05-302022-05-3020529https://drepo.sdl.edu.sa/handle/20.500.14154/52830An investigation into how women in Saudi Arabia use consumption of fashion to construct their self-image and social identity: A comparison with British women and possible implications on marketing managementThesis