ANALYSING THE CONTRIBUTION OF SOCIAL MEDIA ON THE MARKETING MIX AT ALMARAI

Sarah Williams BA (Hons) MSc PGCHE MCIM FHEA MAM Senior Lecturer Marketing, innovation, Leisure and Enterprise Faculty of Social Sciences University of Wolverhampton Business School MN Building, Nursery Street Wolverhampton WV1 1AD Tel: +44 1902 323620 Email: sarah.williams@wlv.ac.uk Web: www.wlv.ac.uk/uwbsBANDAR ABDULLAH SAAD ALRADADI2022-05-292022-05-2933781https://drepo.sdl.edu.sa/handle/20.500.14154/47144ANALYSING THE CONTRIBUTION OF SOCIAL MEDIA ON THE MARKETING MIX AT ALMARAIThesis