Hartwell, HeatherHarith, Wallaa2024-07-172024-07-172023-09-06https://hdl.handle.net/20.500.14154/72635Chapter 1: Introduction This chapter contains an outline of the study background, research aim and objectives. It also discusses the reasons for selecting this particular subject and the content of the subsequent chapters. Chapter 2: Literature Review First, the food patterns and related health problems in Saudi Arabia are presented. Second, the impact of policies on people’s dietary habits in Saudi Arabia is investigated. Third, the role of product placement in retailers on food selection is explored along with the successful implementation to tackle obesity and poor nutrition, and how product placement nudges purchasing. Finally, the information is summarised at the conclusion of the chapter. Chapter 3: Research Methodology In this chapter, the research method is explored and justified. The chapter examines the aim and objectives of the dissertation, the research approach implemented, qualitative data collection, research design, ethical considerations, qualitative data analysis, research limitations and a summary. Chapter 4: Results and Discussion The key findings derived from the data analysis are presented in this chapter. In addition, the findings are discussed connected to the hypothesis in the literature review to achieve the research aim and objectives. Finally, the conceptual framework is illustrated. Chapter 5: Conclusions and Recommendations The dissertation's final chapter summarises the literature, research process and findings by presenting the conclusion. Finally, recommendations for retailers and policymakers in Saudi Arabia, and future research related to product placement and health outcomes are presented.The hospitality sector contributes significantly to the community health. The food environment in retailers, restaurants and coffee shops can shape individuals' eating habits. Thus, the Saudi Food and Drug Ministry considers transforming food environment in the country in order to boost health. Nevertheless, Saudi Arabia has a high number of noncommunicable diseases attributed mostly to less healthy eating habits. In actual fact, interventions in grocery retailer outlets, becomes a popular strategy to nudge healthier purchasing. Product placement, for instance, is one of the most popular forms of retail intervention used to stimulate consumers to make healthier decisions, thereby reducing the numbers of obesity and its complications as it has reached an epidemic stage in Saudi Arabia. This dissertation, therefore, analyses the association between product placement of food in retail outlets and dietary behaviour and purchasing of these products. This study applies a semi-structured interview approach in light of the lack of existing publications addressing the impact of product placement on people dietary habits and health outcomes specifically in my geographical location. The findings indicate that food environment in retail outlets significantly impacts consumers' choices. This study has found that the product placement technique positively promotes and increases healthy food consumption which subsequently boosts health; it also stimulates costumers to buy products deemed to be healthy. Several motivations, including the placing, price, appearance and promotion, may encourage consumers to buy the food product.75en-USproduct placementobesityfood environmentSaudi Arabiaretailerseating habitshospitalitygrocery storesThesis