مرام فهد عبدالله ادريس2022-05-182022-05-1820https://drepo.sdl.edu.sa/handle/20.500.14154/5052During the last decade, online shopping has rapidly evolved from traditional electronic commerce websites to social commerce, which incorporates social media features (Stephen and Toubia 2010; Chen and Shen 2015; Zhang and Benyoucef 2016). In particular, the number of online consumers has increased. Despite the studies conducted within the field of social commerce (Eid 2011; Makki and Chang 2014; Alharethi 2016), there is a lack of understanding of women’s perceptions of trust in Saudi ArabiaenThesis