EFFECTIVENESS OF MARKETING COMMUNICATION TOOLS ON CONSUMERS PURCHASING DECISIONS A COMPARATIVE STUDY OF TRADITIONAL MEDIA AND NEW MEDIA IN THE SAUDI MARKET

Professor Brian GarredDHAFIR MOHAMMED DHAFIR ALSHEHRI2022-05-292022-05-2939731https://drepo.sdl.edu.sa/handle/20.500.14154/49462EFFECTIVENESS OF MARKETING COMMUNICATION TOOLS ON CONSUMERS PURCHASING DECISIONS A COMPARATIVE STUDY OF TRADITIONAL MEDIA AND NEW MEDIA IN THE SAUDI MARKETThesis