With The Digital Transformation of the Retail Industry, How Can the Adoption of Omni-Channel Retailing Concept Optimise the Customer Experience?

Dr Nitha PalakshappaJAWAHER MUNAWER ALSHAMMARI2022-05-192022-05-1936532https://drepo.sdl.edu.sa/handle/20.500.14154/16138With The Digital Transformation of the Retail Industry, How Can the Adoption of Omni-Channel Retailing Concept Optimise the Customer Experience?Thesis