Nerur, SridharAlshamrani, Amal2023-08-152023-08-152023-08-01https://hdl.handle.net/20.500.14154/68890With the rapid growth of online shopping, the ability of consumers to publish their reviews has created electronic communities that provide a primary source of information and a rich text for analysis. The purpose of this dissertation is to examine the relationship between customers’ personality traits and the perceived helpfulness of online reviews. In the first essay, I explore the effect of product type, search versus experience products, on the relationship between personality and review helpfulness. In the second essay, I examine the effects of personality similarity between writers and readers of online reviews on its perceived helpfulness.107en-USOnline ReviewsPersonalityThesis