AndreAlsuwaydaa, Tariq2025-01-122024https://hdl.handle.net/20.500.14154/74612Cocktail specializes in premium non-alcoholic beverages, syrups, sauces, and accessories, offering a unique blend of innovation, quality, and cultural sensitivity. The brand operates under three labels—Giffard, Ritual, and Monin—and targets young adults, families, and health-conscious consumers in Saudi Arabia. With a mission to transform the local beverage market, Cocktail aims to provide culturally appropriate alternatives to traditional alcoholic beverages, such as non-alcoholic tequila, while addressing the evolving preferences of its audience.*Cocktail *Saudi Arabia *Health-conscious *non-alcoholic *Project22en*Cocktail *Saudi Arabia *Health-conscious *non-alcoholic *ProjectThesis