Velonaki, ArgyroAbaalola, Haifa2023-12-212023-12-212023-11-30MMU Harvardhttps://hdl.handle.net/20.500.14154/70344This study delves into the transformative impact of social media on the tourism industry, specifically focusing on its influence on Saudi Arabian millennials, a pivotal cohort shaping contemporary travel trends. As Saudi Arabia emerges as a burgeoning tourist destination, understanding the intricate ways in which millennials utilize social media to shape their travel decisions becomes imperative.60enTourismSaudi ArabiaMillennialsTravel trendsDestination ChoiceDestination MarketingSocial MediaThesis