Marketing Strategies and National Culture: an empirical investigation of customers’ acceptance of the online banking channel in the context of Saudi national culture

Dr. Kate HoneAHMAD SALEH ABDULLAH ALTWAIJRI2022-05-282022-05-2835974https://drepo.sdl.edu.sa/handle/20.500.14154/35623Marketing Strategies and National Culture: an empirical investigation of customers’ acceptance of the online banking channel in the context of Saudi national cultureThesis