Wayne, MichaelColeman, JosephineNader, Asmaa2024-02-012024-02-012023-12-13https://hdl.handle.net/20.500.14154/71351This study aims to identify key concepts and analyze public relations tactics that can be used in Saudi Arabia for the League of Legends World Championship press conference public relations campaign. It discusses how these tactics can be employed to enhance collaboration, communication, resource sharing, and impact measurement within the campaign. The research emphasizes on the importance of using effective strategies to achieve campaign goals and maximize its impact.44enVision 20302030Saudi Esports FederationLeague of LegendsLoLPublic RelationsMedia RelationsInternational RelationsNation BrandingGlobalizationPublic DIplomacySoft PowerSports DiplomacySemioticsEsportsE-SportsElectronic SportsVideo GamesGamesRiot GamesEarned MediaSocial MediaPress ConferenceThesis