Samaras, VasileiosBin Salmah, Nahar Khalid2023-11-222023-11-222023-11-14https://hdl.handle.net/20.500.14154/69777Saudi Arabia has announced its Vision 2030 plan, which consists of more than 90 strategic goals that encompass huge changes across nearly all sectors. These changes will target areas including regulations, giga-projects, new sectors and financial improvements. As a major company, Saudi Arabia’s Basic Industries Corporation (SABIC) has been contributing to Vision 2030 by supporting small and medium businesses and by establishing a number of initiatives in service of its corporate social responsibility. SABIC’s contributions to Saudi Vision 2030 could be greater or lesser depending on how many Vision goals the company chooses to target. Accordingly, this document has sought to develop an alternative strategy for SABIC to contribute to Saudi Vision 2030. In order to develop the new strategy, the literature assessed Saudi Vision 2030 and SABIC to understand the Vision’s goals alongside SABIC’s capabilities. Next, we described the methodology – comprising the four strategic tools of PESTEL analysis, Porter’s five forces, SWOT analysis, and prioritisation matrix – that would be used to analyse the macro-environment, the industrial environment and SABIC as a company to identify possible threats and opportunities, as well as prioritising the Vision goals to help identify goals for SABIC’s new strategy considering its core businesses, experiences, strengths and weakness. The alternative strategy comprises 21 prioritised goals that the company can target considering the opportunities and threats from the macro-environment, the industrial environment, and the company’s situation, as well as 14 recommendations for achieving these 21 prioritised goals.85enstrategySABICThesis