Dr Emma Louise Slade Lecturer in Management, Room 3.14 Howard House, University of Bristol, Queens Avenue, Bristol, BS8 1SN, UK Email: emma.slade@bristol.ac.uk & Professor Yogesh K. Dwivedi* Director of Emerging Markets Research Centre, School of Management, Swansea University, Bay Campus, Fabian Way, Swansea, SA1 8EN, UK, Phone +44 (0)1792 602340 Email: y.k.dwivedi@swansea.ac.ukHAWAZIN ABDULHAFITH ALZUBAIDI2022-05-262022-05-2635519https://drepo.sdl.edu.sa/handle/20.500.14154/30985Thesis