Consumers’ Perception and Causes’ Attributes Influencing Consumers’ Participation Willingness in Cause-Related Marketing Campaigns: Empirical Evidence from Saudi Arabia

Associate Professor Fredy-Roberto ValenzuelaSAGER SAED S ALHARTHI2022-05-192022-05-1935917https://drepo.sdl.edu.sa/handle/20.500.14154/11815Consumers’ Perception and Causes’ Attributes Influencing Consumers’ Participation Willingness in Cause-Related Marketing Campaigns: Empirical Evidence from Saudi ArabiaThesis