Kaaristo, MaarjaAloufi, Turki Faleh2023-12-122023-12-122023-11-30https://hdl.handle.net/20.500.14154/70164This research project investigated the impact of the 2012 Olympic Games on London as a tourist destination. Results show a positive economic impact on the host city, such as increased tourism, job creation, and infrastructure development. However, there were also some negative effects, such as forced relocation and increased housing costs. Hosting a major sporting event can bring lasting benefits to a destination's image, tourism appeal, and economy, but there can also be disruption to daily routines, strain on local resources, and congestion. The London Organizing Committee of the Olympic Games (LOCOG) implemented initiatives to mitigate social problems and enhance the social and cultural impact of the Games. This study has confirmed the immense economic influence of these events, and recommended strategies for future host cities50enDestination imageMajor SportsMega EventsOlympic GamesSocial ImpactIncreased TourismThesis