Jones, PhilMangrh, Jehan Sqeer K2024-07-232024-07-232024-03-13https://hdl.handle.net/20.500.14154/72668This study delves into the evolving dynamics of heritage preservation within the context of Saudi Arabia's ambitious Vision 2030. Recognizing the pivotal role of cultural heritage in shaping national identity and fostering sustainable development, this research explores planners' perceptions regarding heritage conservation strategies, challenges, and their integration into the urban development narrative of Saudi Arabia. Utilizing qualitative methods, specifically, semi-structured interviews with 19 professionals in the field, this study sheds light on the complexities of balancing economic development with heritage preservation. The findings reveal a nuanced understanding among planners of the inherent value of heritage, not only as a cultural asset but also as a catalyst for economic diversification and community enrichment. Moreover, the study identifies critical factors influencing heritage conservation, including governance, legislation, community awareness, and the imperative for a unified strategy. This study emphasizes the need for a holistic approach in Saudi Arabia, integrating modernization with cultural heritage preservation, to promote sustainable urban development and cultural identity management.39enPlanners’ perception of the role of heritage in Saudi ArabiaheritageSaudi ArabiaThesis