He, HeatherAlqahtani, Muteb2024-04-152024-04-152023-08-31https://hdl.handle.net/20.500.14154/71779This research delves into the impact of social media, news media, and AI chatbots on retail investing, focusing on how these factors influence financial decisions. The study is divided into three main sections. The first section examines the influence of social interactions on investment decisions, emphasizing information sharing, peer attention, social learning, and herd mentality. The second section explores the impact of media on individual investors and financial markets, highlighting the effects of media optimism and pessimism on equity markets. The final section critically evaluates these effects and provides insights into the world of retail investment, emphasizing the power of media in shaping investors' perceptions and market behavior. Overall, this analysis aims to deepen our understanding of the complexities of the investment landscape in the context of social and media influences.12en-USFinanceBehavioural FinanceThesis