CUSTOMER INTENTION AS THE KEY TO SUCCESSFUL CRM IMPLEMENTATION: EMPERICAL INSIGHTS FROM AN SEM APPLICATION.

OBAID MOBARAK SHURIDAH2022-06-022022-06-026621https://drepo.sdl.edu.sa/handle/20.500.14154/63318en-USCUSTOMER INTENTION AS THE KEY TO SUCCESSFUL CRM IMPLEMENTATION: EMPERICAL INSIGHTS FROM AN SEM APPLICATION.Thesis