Simon, HillAlmutairi, Fahad2025-08-142024https://hdl.handle.net/20.500.14154/76148This dissertation explores the establishment of “The Sweet Spot,” a dessert shop and café in Riyadh, Saudi Arabia, offering authentic French desserts with a healthy twist by incorporating fresh fruits, nuts, and low sugar content. The study analyzes market gaps, identifies potential opportunities in the Saudi dessert sector, and evaluates current competitors. Using Porter’s differentiation strategy, it proposes a business model targeting health-conscious and premium consumer segments through dine-in, takeaway, and home delivery channels. The research further outlines a comprehensive marketing strategy, stakeholder management approach, and financial analysis, demonstrating the project’s viability and potential for expansion through new branches and franchising.36enDessert CaféHealthy EatingFrench DessertsSaudi Arabia MarketBusiness StrategyStakeholder ManagementMarketing StrategyFinancial AnalysisGlobal Business AdministrationThesis