Jeff Williams-JonesSALAH ZAID ALMASHFI2022-05-262022-05-26https://drepo.sdl.edu.sa/handle/20.500.14154/28827Executive Summary The business plan is aimed at providing insight on the development and establishment of yoga studio along with cafeteria, as unique business concept. Business plan conducts a detailed market research to assess the viability of yoga studio, by further utilising the market research information and insight on trend of fitness, yoga and food in Qatar, a marketing strategy is proposed. After conducting a market analysis, the business plan provides a detailed analysis on product and, its feature that will provide value to customer. Ending sections, enlighten of the requirement of management and operation teams, to drive yoga studio as per the strategic vision.en