USING A BEST-WORST SCALING CHOICE EXPERIMENT TO INVESTIGATE SPORT SPONSORSHIP’S IMPACT ON FANS’ PURCHASE INTENTIONS

Associate Professor Hume WinzarKHALED HAMAD ALMAIMAN2022-05-192022-05-1929975https://drepo.sdl.edu.sa/handle/20.500.14154/11474USING A BEST-WORST SCALING CHOICE EXPERIMENT TO INVESTIGATE SPORT SPONSORSHIP’S IMPACT ON FANS’ PURCHASE INTENTIONSThesis