Customer Engagement in Twitter Brand Communities: Motivations and Consequences of Customer Engagement in Fashion Brand Communities on Twitter

Kirk PlanggerAHOUD RASHED M ALAJMI2022-05-292022-05-2926207https://drepo.sdl.edu.sa/handle/20.500.14154/47587Customer Engagement in Twitter Brand Communities: Motivations and Consequences of Customer Engagement in Fashion Brand Communities on TwitterThesis