Dr Raj RamachandranMUTEB MOHAMMED SULIMAN ALOBAID2022-05-292022-05-29https://drepo.sdl.edu.sa/handle/20.500.14154/49574Social media sites are becoming more popular places for exchanging information, and the amount and abundance of information available on social media has facilitated how people communicate with each other. One of the significant challenges for social media users is to deal with information overload, misinformation, disinformation and fake news. Consequently, improving the skills of IDL and awareness of information context is one of the best ways for social media users to deal with information overload and identify fake news. However, the support of social media users is inconsistent which has led to many of them dealing poorly with misinformation and fake news. This research seeks to study and identify the impact on businesses and consumers of fake news and reviews on social media sites and to seek to understand the role that social media users play in combating fake news. Additionally, the study aims to understand the level of information and digital literacy skills possessed by social media users. The results showed that information overload, fake news and reviews have an impact on social media users – both positive and negative. Consequently, social media users need to become information literate and digitally literate to avoid the pitfalls of misinformation and fake news. At a business level, the effect becomes more harmful because it presents a risk to brand identities and may potentially affect sales of goods or services. This research highlights the need for a future investigation surrounding the value of IDL for social media users. Besides this, it highlights the need for a prospective study covering responsibilities for information professionals to improve the skills of social media users, and the questions should be about which literacies (IL or DL) will be the most useful for social media users in recognising misinformation or disinformation.en